Tag Archives: north carolina

Finder411 Tackles Hyperlocal Movement

Small business owners, this one’s for you. Most of you can probably relate.

Are you tired of those “big name” directory-type websites? You know the ones. They can kind of be compared to a schoolyard playground. Full of gossip, with kids (online reviewers) talking about all kinds of different things (experiences at your business).  Some of it may be true, other things, grossly exaggerated or even completely fabricated.  But what do the people hearing it know? They just go by what strangers have to say.

Some of these reviewers are like the bullies, picking on anything and everything, taking one little thing they perceive as negative and blowing it up way out of proportion. On these websites, as the victim of a terrible review, a small business can do little to defend itself.  Maybe if you’re lucky, a loyal customer or two will speak up and defend you, but one bad online review has the potential to do some damage. Collect a number of them, it can totally break you.

On these “big name” sites, a small business may not even be aware that they have a profile where people are writing these reviews. Anyone can create one for a business, leaving it totally out of your power. To top it off, these websites often barrage you with phone calls, asking you to pay to advertize yourself for obscene amounts of money that no small local business can easily afford. It’s worse than many telemarketers! At least they usually stop once you decline the offer. Check out a small business owner’s opinion on one of these sites here. (http://darrenslaughter.com/the-angies-list-unreview-or-why-i-hate-angies-list-for-contractors/)

Finder411 is Different

Finder411 completely reverses this model – making it more a popularity contest than a rant session.  Here, you aren’t at the mercy of fake reviews or negative rants. You create your own business profile (or pay us a nominal fee to do it for you), grow engagement with those interested in your business and cultivate a loyal fan base.  With free or premium subscription levels for added bells and whistles, it’s truly an inclusive community.  Finder411 Homepage

High-paid advertising business models aren’t sustainable and definitely aren’t good in the long run for small businesses. Groupon is a prime example. Shares at Groupon dropped by 26% and its forecast revenue was much lower than predicted. This article explains it better than we can.  (http://www.dailydealmedia.com/what-groupons-wall-street-implosion-means-for-daily-deals/ )

Finder411 is different from both a cost and customer acquisition perspective. Customers will be able to “like” your business’ Facebook page from within your Finder411 profile.

They’ll also be able to “love” your profile on our site, share it with others through social media, and add their favorite small businesses to their individual profiles on Finder411 for ongoing use and safekeeping.

At Finder411, we won’t be pushing you to pay for advertising either. In fact, our model is COMPLETELY ad-free.   No one using Finder411, whether you’re a small business owner or supporter, will ever see an ad of any kind.  We think that’s pretty refreshing. Don’t you agree?

Launching in the Triangle, NC in May, Finder411 is offering introductory beta pricing for a select number of small local businesses.

Don’t miss this opportunity to join today’s hyperlocal answer to supporting awesome local businesses:  http://finder411.com/launch_special – intro pricing guaranteed through April 5th.

Blast Off! NC Small Business “Love” Contest Launches

Show Some Love ContestoIt’s February, and what better time to show some love.  For small businesses, that is!

Today marks the beginning of our “Show Some Love” contest at Finder411. There’s no doubt that the small businesses in our North Carolina communities could use support and help in building awareness for all they do to make our communities worth living in or visiting.
But where will the love shine the most?

  • Asheville?
  • Charlotte?
  • Raleigh & Durham?
  • Wilmington?
  • Greensboro & Winston-Salem?

We challenge each and every one of you to show some love by representing your small business community.

People like:

  • Your favorite interior decorator, who comes to start a new project in your home and practically reads your mind when she makes suggestions probably doesn’t have a huge budget for advertising those killer instincts.
  • That tiny café down the road that always offers free samples of its latest homemade dessert creations likely relies on word-of-mouth promotion to keep new customers coming.
  • Your favorite family farm whose lush berry patches offer up fun memories each year you visit with your kids.

This is where you, someone devoted to shopping locally, can help!  Give a shout out by nominating your favorite small business in our “Show Some Love” contest. If you have more than one favorite (and you probably do!) you can nominate one each day of the contest, which runs through March 12th.  Repeat nominations are accepted as well. Ipad Mini

One grand prize winner will receive an iPad mini. Our seven business finalists, 1 from each category below, will be awarded a 1-year premium membership at Finder411. One grand prize business winner will win a Lifetime* Finder411 membership!

Visit Finder411’s Facebook page or the contest page directly to nominate a business in one of these categories:

1. Home Related – Real estate, custom blinds, plumbers, landscapers, interior designers and similar.

2. Agribusinesses – Wineries, farms, orchards, B&Bs.

3. Restaurants – Anything but franchises or chains.

4. Retail Stores – Anything independent. Multiple locations are allowed, but no big box chains or franchises.

5. Personal Care – Hair, skin or body care. (No tanning salons)

6. Professional Services – Law, accounting, photography, bands, DJs, event planning, pet sitting, catering and similar.

7. Health-related – Physical fitness, dentists, optometrists, chiropractors and similar.

Valid entries consist of nominating a qualifying North Carolina business, providing a valid email address, and be a United States resident who is 18 or older.

To “Spread the Love” further please share this contest with your circle. You can also read a recent blog to get the skinny on what our Finder411 vision is.

Small is the new big,

Your Finder411 Team

*For contest purposes, Lifetime is defined as 25 years. See complete contest rules for details.

NC Contest Showing Small Business Love

Show Some Love ContestoAt Finder411, we’re certainly all about small businesses. But that doesn’t mean we’re not going to start things big! Our “Show Some Love” contest is coming February 6th!

So what’s all this love you’re supposed to show? Love for your favorite small business.

  • That restaurant where the waitress has your usual order in and cooking before you even make it to the table.
  • The plumber that’s out of bed and at your door at 1 a.m. to stop the fountain that mysteriously sprung from your basement ceiling.
  • That one little retail store where everything in it feels like it’s tailor-made to fit your quirky tastes.

“Show Some Love” gives you the chance to nominate your favorite North Carolina small business by visiting our Facebook page to enter. Have more than one? We thought so. While you’re only allowed one entry per day, you can enter on multiple days to spread as much love as possible!

Since this is a contest, by now you’re probably wondering what the reward will be. One lucky person will win a new iPad mini (because we’re all for small, of course!). Small businesses aren’t left out of the benefits either. One small business in North Carolina will become a Finder411 lifetime premium business partner, which includes a professional photo shoot and featured profile on our site.

Qualifying businesses include any of the following:

  1. Home Related – Real estate, custom blinds, plumbers, landscapers, interior designers and similar.
  2. Agribusinesses – Wineries, farms, orchards, B&Bs.
  3. Eateries – Restaurants, food trucks – or anything in between! NO franchises or chains.
  4. Retail Stores – Anything independent.
  5. Personal Care – Hair, skin or body care. (No tanning salons)
  6. Professional Services – Law, accounting, photography, bands, DJs, event planning, pet sitting, catering and similar.
  7. Health-related – Physical fitness, dentists, optometrists, chiropractors and similar.

To enter the contest, you must nominate a North Carolina business, provide a valid email address, and be a United States resident who is 18 or older.

Nominations will be accepted from February 5 through March 12. Small businesses with the MOST nominations within each of the seven nomination categories will automatically receive a 1 year Finder411 Premium subscription. In the event of a tie, an independent judging panel will select based on additional criteria to be provided at contest launch.

On March 19th public voting will begin. Voting closes at 5 p.m April 2nd. These votes will determine Finder411’s first Favorite North Carolina Small Business.

Visit our Facebook page and “like” us to stay up-to-date with all the contest happenings or head straight over to Finder411 to submit your small business photo – we might just include it on our Splash page!